 |
 |
 |
|
EDUN is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono with New York clothing designer Rogan Gregory.
EDUN's primary goals are to create beautiful clothes using ethical conditions and to help create long-term sustainable employment in the developing world, particularly sub-Saharan Africa.
EDUN is a for-profit business - founded on the premise of trade vs. aid as a means of building sustainable communities. The company works on a micro-level to help build the skill sets of the people involved in making clothing. In addition, EDUN also continues to explore partnership opportunities at a macro level to improve working conditions and build sustainable communities where it produces.
EDUN wants to use its voice to encourage others in the fashion community to do business in Africa and help bring the continent out of extreme poverty. In 1980, Africa had a 6% share of world trade. By 2002, its share had dropped to just 2% despite accounting for 12% of the world's population. If Africa could regain just 1% of global trade, it would earn an additional $70 billion in exports each year. This is three times more than the region currently receives in international assistance. EDUN is currently produced in India, Peru, Tunisia, Kenya, Lesotho, Mauritius and Madagascar.
The EDUN collection takes an edgy, modern approach to classic silhouettes. The range for women includes denim in fashion fits, organic graphic tees, fleece tops, sweaters, knit and woven tops, along with blouses and dresses. For men, the line also includes denim in classic fashion fits and organic graphic tees, as well as fleece tops, hoodies, sweaters, woven shirts and casual jackets. The color palette pulls from the various shades of nature at night, from dusk through dawn.
EDUN is both beauty and brains. Part rock & roll, part punk rock, EDUN pulls intellectual inspiration from the 1920's Berlin Weimar culture combined with the artistic romance stirred by the art nouveau movement in Paris of the late 19th and early 20th centuries.
The EDUN branding includes signature prints and graphics. The Rainer Maria Rilke poem "The Eighth Elegy" is imprinted inside the pocket of their jeans and other items, as well as the inscription "we carry the story of the people who make our clothes around with us." |
|
|
|
|
|
|
|
|
