Sub_Urban Riot
History
The founding Riot Crew was raised in the mellow Pacific Northwest. Over the years they migrated to Venice, CA. Sub_Urban Riot’s look and feel is a result from years of influence that is both sunny hedonism and rainy clarity.
The Goods
No gimmicks. Sub_Urban Riot make stuff that looks good in the closet this year, and will probably still look good next year. It’s a simple principle, but one of the most difficult to do right. Each of piece has a well tailored, and almost sculpted fit. When it comes to creating looks, they push the envelope for the season, but also offer a cut you can keep around for a while.
Materials
Sub_Urban Riot is constantly sourcing sustainable materials, from organic cotton, to recycled polymer based materials. They don’t do it because green is in. They do it so your kids aren’t born with three arms and a tail.
Commitment
1% of all sales go directly to protecting our natural environment.
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