Styling the world of change, changing the world of style, coolnotcruel caters to the urban chic, fashion conscious, socially and environmentally responsible consumer. Our dedication to environmental responsibility begins with the materials used in our clothing and accessories: certified organic cotton, undyed Alpaca wool, silk, hemp, Tencel. Skilled craftspeople in the United States and abroad use these materials to make high quality clothing and accessories.
We believe labor should be valued. Our Alpaca wool collection is hand-loomed by Indigenous Aymara women in a workshop in Bolivia. By supporting the craftsmanship of independent artisans in developing economies, we are providing a positive alternative to the all-too-common abuse of workers associated with sweatshops. Equal to our passion for positive change is our passion for style. Classics with a conscience, coolnotcruel not only fits into a healthy lifestyle, but also satisfies the desire for style in life.
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